Article: Sustainability & Slow Fashion

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Oct 19, 2023Featured

Sustainability & Slow Fashion

Word from the founder

Since we started the brand in 2014, we have produced in small quantities, not limited by seasons nor trends. We consider the processes and resources taken to make each and every one of our products - which are timeless in nature and seeking only quality fabric that is produced fairly in treatment of people, animals and the environment.

Sustainability to us: Thoughtful, Intentional and Holistic

Eliminating fast fashion

Fast fashion increased the consumption of fashion due to constantly changing trends, social media and consumer culture. It leads to a decreased number of times a garment is worn, and increasing amount of clothing produced to cater to soaring demand.

Supporting slow fashion brands

It is important to understand what slow fashion does for us and the environment. Supporting brands that implement fair and ethical practices allows us to thoughtfully purchase pieces and eliminates mindless consumption.

Bells & Birds' take on sustainability and slow fashion

Production	You may now notice that several of our styles, particularly the Mulberry Silk range, are on backorder. Due to its 100% nature derived from silkworms, we partner a small workshop in Hangzhou and as such, we only craft when we receive an order. We make our products in small quantities, to reduce mass production. Our lace & silk robes can be fully customized to size, length and style, so you are getting something truly bespoke while removing production wastage. These quality fabrics are ethically sourced directly from family-run producers, with our lace & silk robes handmade locally in Singapore by home-based seamstresses.
Packaging	Packing contributes a lot to environmental waste such as the use of plastics and disposables. We keep in mind the importance of gifting sustainably. Our packaging hardly uses plastic (except for silk masks due to hygiene). Instead, our gift boxes and bags are designed to be easily reused or recycled.
Re-purpose	As a fashion brand, there will inevitably be wastage from fabric offcuts - remnants of fabric cuts to make our products. We re-purpose them into accessories such as our pouches which are given with every purchase, and hair scrunchies.
Reducing Wastage	Our approach to slow fashion made us think of how we can give back to the society. We donate laces and chiffon to a non-profit organization called Angel Hearts - dressing angel babies that are lost but forever close to our hearts.

Thoughtful purchasing

Sustainability has shaped the core of our brand in our processes, purchases and production, taking baby steps as part of Singapore's sustainability and slow fashion movement.

Just like our sleepwear range which is designed to last, we encourage everyone to consume mindfully and take meaningful actions.

Written by Koh Amanda

Kind Words

Been patronizing Bells & Birds since 2018 and I'm always happy with my purchases. The brand itself extrudes gentleness and femininity which makes my shopping experience extremely pleasant and intimate. Amanda is great at recommending what is suitable for me by factoring in my body shape and skin tone. I love just how thoughtful she and her team are. Whether is it their loungewear, bridal robe, or custom orders, their quality, and attention to detail are impeccable. Thank you Bells & Birds for making every purchase such a pampering experience!

Jocelyn Tan

Had my first GIFT given to me by a friend and I absolutely loveeeee the touch of their mulberry silk slip and face masks(to match)! And I decided to place an order for a full set of their satin collection, botanico, no regrets at all the craftsmanship in all of B&B's pieces are really solid! Then I decided to go for their maxi silk robe collection and steel blue really stole my heart. I received so much compliments on this piece too!!! It's just a whole experience every time I shop at B&B regardless if its receiving it by my doorstep or trying the pieces out in store, never disappoints! I just purchased again for my mum's 48th birthday as well and I hope she loves it! Got her a gift set highly recommended by the staffs at B&B! Looking forward to seeing more of B&B future collection! Thank you for the almost magical experience every time I stopped by for a piece ❤️

Isabelle Kwek

A lovely little nook for gorgeous silk robes, sleepwear, and bridal wear. The owner Amanda is super friendly and patient as she guides you through the many offerings available (and as a dude I was starting to get a little jealous). My partner is elated with her picks and can't wait to sport them for our wedding day, so I consider that a huge win. Please visit them in-person to appreciate the fabrics and craft! We're already looking forward to our next visit for some comfy PJs -- which, yes, men can get too.

Ade P.

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