The Brand

Our whimsical label, Bells & Birds, was founded in 2014.
A namesake that means wedding bells for love birds, the brand started with bridal robes.

After my own wedding, I noticed that the local market lacked bridal robes, so I picked up sewing from my mother-in-law to create our own. It took a lot of patience and practice, but my love for quality, handmade pieces kept me going. We slowly grew from being home-based to having a small studio, then a 1-year pop-up at Tangs.

Today, we are present in 4 lovely stockists around the island, and have our flagship store at the iconic Raffles Hotel.

Over the years, we have grown from making romantic lace robes to adding silk loungewear, printed sleepwear and sultry nightwear to our line. I'm proud that our signature lace and silk pieces are handmade right here in Singapore, supported by small crafters and wonderful customers who appreciate our work. 

Not influenced by trends, our designs are feminine, timeless and fun. Whether you’re shopping in-store or online, we strive to provide impeccable customer service. I hope you find something nice, and stay in love.