Twelve Years of Soft Living

Because what you wear at home shapes how you feel everywhere else.

Bells & Birds began in 2014 after my own wedding. Unable to find a bridal robe that felt elegant yet timeless, I began learning to sew with the guidance of my mother-in-law. It took patience, practice, and countless hours of trial and error, but a love for craftsmanship and quality kept me going.

I have also had the privilege of meeting many inspiring and beautiful women on photoshoots, from bridal to boudoir. What started as a personal project soon grew into a Singapore label known for romantic lace robes, personalised gifts and thoughtfully designed sleepwear. 

Over the years, you might have seen us at Joo Chiat, Bugis, Orchard, and today, our newest boutique at Cluny Court.

While our roots will always be in bridal, our collection has evolved to include printed sleepwear and luxurious mulberry silk designed for everyday moments. Many of our signature lace and silk pieces are still handmade in Singapore, supporting small makers and preserving the craftsmanship that has been at the heart of our brand from the very beginning.

Uninfluenced by fleeting trends, we create pieces that are feminine, timeless, and made to be cherished. Whether you're visiting us in-store or shopping online, we hope you'll find something special to accompany life's quiet moments.

Thank you for being part of our journey, and I look forward to hosting you in-store :)

Amanda