12 Years of Bells & Birds (And We Almost Forgot!)

For the first time in 12 years, I completely forgot about our anniversary.

Between opening our new store, hiring, juggling daily operations and everything else that comes with running a small business, the date quietly came and went. And by the time I realised, we were well past it!

There are still things we're figuring out, challenges we didn't anticipate, and days that make us question our decisions. But there are also familiar faces, kind words from customers, and little moments that remind us why we started.

This year feels particularly meaningful as we return to brick-and-mortar after a two-year break. I'm sharing a few everyday glimpses of life behind the store — nothing particularly glamorous, just the little things that make up our days.

Opening day: 4 Apr 2026. I felt so special in our signature Mon Tresor Lace Kaftan

Our first in-store photoshoot with our favourite model, Haley

I enjoy being hands on, and most photos you see are taken on my trusted iPhone 17 Pro Max!

A slow afternoon with Julie Yoo, the beautiful and elegant Channel News Asia primetime anchor

You can't miss us on level 2!

An opportunity to create a bespoke silk robe for Korean actress, Suzy Bae's visit to Singapore

And of course, photos of our lovely customers :)

12 years, and still learning, growing, and finding joy in dressing you. Thank you for being part of our journey, whether you've been here since the beginning or only recently discovered us.

And if you haven't visited our new home at Cluny Court, we'd love for you to come by, browse a little, and say hello 🤍