Noticing a lack of bridal robes in our market after my own wedding, I decided to pick up sewing from my MIL to make pretty lace pieces. Bells & Birds started with a small collection of lace and silk robes, and customers would come by our home studio for intimate fittings until we moved to a workshop space.
While managing the business as I held a full-time job, our first milestone came in a pop-up at Tangs Orchard for a year. We expanded our collection to include floral loungewear for everyday, and introducing mulberry silk accessories like masks and pillowcases as great gifts that do not break the bank.
Taking a leap of faith and building on our brand outreach during covid, we found a 1000sqft location for our flagship store at the iconic Raffles Hotel, then opened doors to our wonderful customers in Nov 2021. Our full collection of luxe sleep & loungewear can be found here, along with bespoke and personalised pieces.